Co-branding Campaign: Styled by Levi’s
Levi Strauss & Co. — one of the world's oldest and most recognized jean brands — recently joined forces with Pinterest, a social platform where users pin posts they like to their user profiles.
People often turn to Pinterest for fashion inspiration, making a co-branding partnership with Levi's a natural partnership. Styled by Levi's is a new initiative between Pinterest and Levi's offers a "personalized styling experience," or style insights tailored to each user's tastes and preferences.
Why the Pinterest Co-branding Campaign Works
The partnership offers an authentic and individualized brand relationship, which is difficult to come by in an increasingly digital environment. Pinterest offers Levi's a leading social platform with millions of users interested in visual offerings, and Levi's meets these needs with digital personalization and visual-focused boards.