Co-branding Campaign: Being Boldly Original
The Joybird home lifestyle brand and paint company Sherwin-Williams did a co-branding campaign when they partnered together to curate an eclectic collection of home furnishings and color palettes.
Together, the two brands created an exclusive product line of paints and room design inspiration that helped customers easily select paint colors to complement their furniture choices.
Why the Sherwin-Williams Co-branding Campaign Works
These two businesses saw the opportunity to run a campaign that exposed their product and copywriting to brand new audiences. This intersection of target demographics could have brought in new business for each other and could have paved the way for future co-branding collaborations if proven mutually beneficial.
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