Co-branding Campaign: Test a Casper Mattress
You may have already heard of Casper — an online mattress and bedding brand selling mattresses in a box.
Enter West Elm, a high-end furniture company. Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture.
Why the West Elm Co-branding Campaign Works
This is another example of a mutually beneficial co-branding partnership. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. It also provides shoppers with options — to try a mattress before buying or to feel what it would be like sleeping in a bed frame.