Co-branding Campaign: Amazon Business American Express Card
Ecommerce giant Amazon is a global enterprise with millions of users and almost two million businesses that sell on their platform. Amazon is looking to improve the way small businesses sell on their platform, so they've partnered with American Express on a co-branded credit card.
Why the American Express Co-branding Campaign Works
The card helped users buy goods and services and provide enhanced data insights on their purchasing activity. American Express and Amazon share a commitment to help small businesses grow in the U.S. and by combining their efforts, the two companies had the opportunity to enhance their performance while building brand trust.