Co-branding Campaign: Experiences
You've probably heard of Airbnb, the room-sharing application that allows you to find convenient lodging hosted by real people. But its newest partner, Flipboard, might not have been on your radar until now.
Flipboard is a news aggregator that collects news and topical content that users are sharing on social media, and allows you to "flip" through the material much like a social media feed. Well, Airbnb recently teamed up with Flipboard to create Experiences, which serve Airbnb users with lifestyle content tailored to their interests and shared by people with similar interests as the reader.
Why the Flipboard Co-branding Campaign Works
The ongoing campaign recently led to another co-created product called Trips, which allows Airbnb users to connect with hosts with common interests and actually book these experiences when traveling. This partnership is an impressive example of how businesses can connect their customers with information that caters to their individual interests and drive product usage as a result.